Living in the Invisible (2024)
In contemporary society, the rapid development of technology has reshaped the way information is disseminated. As a key component of modern media consumption, streaming media has deeply influenced our daily lives. In this context, the role of advertising has become increasingly prominent. In order to explore this role of advertising, I created a 3D animation project called "Invisible", which redefines advertising as a commodity within the framework of consumerism by transforming it into an inflatable object. This project transforms traditional advertising into a series of interconnected commercial spaces through spatial models, reshaping the experience of online interaction through 3D images in a playful way.
在当代社会，技术的飞速发展重塑了信息传播的方式。流媒体作为现代媒体消费的关键组成部分，深入影响了我们的日常生活。在这一背景下，广告的作用日益凸显。为了探索广告的这一角色，我创造了一个名为“无形之中”的3D动画项目，通过将广告转化为充气物体，重新定义其为一种在消费主义框架内的商品。此项目通过空间模型将传统广告转化为一系列相互关联的商业空间，以一种玩趣的方式通过3D影像重塑网络互动的体验。